Sunday, October 22, 2006

Haute Mama Store Launch


Well here we are! About to launch the store I wish existed 9 years ago when my mothering journey began.
Maternity tops that extended to post partum belly covering nursing tops- unheard of! I once purchased a hideous big t-shirt with zippered nursing openings. It should be in the "what not to wear" hall of shame. I wore it twice, then went back to wearing regular t-shirts that offered no belly coverage. My stretchmarked tum was less of a fashion faux pas than the zippered Tee.

My 3rd child was a huge fan of the boobie, I and resigned myself to a life of public shirt hoisting. I'm not shy about feeding, but today's low cut jeans and fitted tops aren't too kind to tums that have done more than 200,000kms.

When my youngest belly buddy arrived this year he set about breastfeeding with great enthusiasm. I was a tandem feeding celebrity in the hospital and I felt like getting a tattoo that read "Breasturant, open all hours" on my butt :)

Winter came and I really needed something to keep my belly warm at feeding time. I purchased virtually every breastfeeding top on the market. Haute Mama is a collection of my favourite breastfeeding gear. Better still, most of these tops can be worn during pregnancy, so they are great value. Along the way I've found other gorgeous products, tried and tested in my own home with my kids.

I hope you bring you a shopping experience that guarantees flattering post partum lines, function and fashion sense.

:)